Your Business,
Managed by AI.

Meet your new Chief of Staff. It doesn't just record data—it actively manages your schedule, chases payments, and analyzes your cash flow in real-time.

SB
ShadowBook AI
Chief of Staff • Online

Move my meeting with Imran to 5 PM.

4:32 PM

⚠️ Conflict DetectedYou already have a call with Sarah at 5 PM. Should I double-book?

4:32 PM
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// SYS.FEATURES

Built for Every Channel.

// Stop adapting to software. ShadowBook adapts to how you naturally work across WhatsApp, FB, IG, Telegram, and Phone Calls.

// CORE ENGINE

V2 Omnichannel Engine

ShadowBook automatically routes messages from Facebook Messenger, Instagram DMs, Telegram, and WhatsApp into our central AI brain. Unified flow, zero context lost.

Protocol Active
// CERTIFIED PARTNER

Mews & Apaleo PMS

Certified Partner of both Mews and Apaleo. Take hotel bookings via WhatsApp — guests browse live availability, select rooms, and pay natively through the PMS. Zero front desk involvement.

Protocol Active
// INTELLIGENCE

Semantic Chat Search

Ask ShadowBook questions about your history. 'Who owes me money?' or 'What did we decide on the Ali deal?' — get instant answers from your chat history.

Protocol Active
// REPORTING

Automated Daily Briefings

Receive high-fidelity 8 AM strategy digests and 8 PM financial wrap-ups. Know exactly where your business stands without opening a single spreadsheet.

Protocol Active
// PAYMENTS

PMS-Native Payments

Payments are processed directly through Mews and Apaleo. Guests pay securely via the PMS — no third-party gateway, no extra integration needed.

Protocol Active
// VOICE

Voice AI (Beta)

Connect your Twilio number to ShadowBook. Our AI natively handles phone calls to manage hotel bookings and send SMS payment links.

Protocol Active
// SECURITY

Private Data Vault

Your data is stored in isolated, encrypted vaults. Your chats never train public models. Enterprise-grade security by default.

Protocol Active
— Hospitality PMS Integration

Automated Room Reservation. Powered by Mews & Apaleo.

Connect your Mews or Apaleo PMS and let guests book rooms, check availability, and get instant confirmations—all through a WhatsApp conversation. Your front desk, automated.

  • Native Mews & Apaleo PMS Connection

    Connect your Mews or Apaleo property management system in one step. ShadowBook syncs your live room availability automatically.

  • Mews & Apaleo Room Reservation

    Guests describe what they need in WhatsApp. The AI checks availability within your PMS, presents options, and confirms the reservation—no front desk needed.

  • Unique Payment Link

    Once a room is selected, ShadowBook sends the guest a secure, unique payment link directly in WhatsApp. No front desk, no phone calls.

  • 24/7 Automated Guest Service

    Handle check-in inquiries, room type questions, and special requests around the clock with zero staff overhead.

Connect Your Hotel Free

Mews & Apaleo Live Availability

Mar 28–30 · 2 Nights

Synced

Deluxe King Suite

Most Popular

$149/night

Available

Standard Double

$99/night

Available

Executive Suite

$219/night

Sold Out

🏨

ShadowBook Hotel AI

Powered by Mews & Apaleo • Online

Hi, do you have a room for 2 nights from March 28th?

10:32 AM ✓✓

Great news 🏨 We have availability! • Deluxe King Suite — $149/night • Standard Double — $99/night Which would you prefer?

10:32 AM

Deluxe King please!

10:32 AM ✓✓

✅ Perfect! Here's your secure payment link: pay.shadowbook.online/hotel/DK-283 Complete payment to confirm your reservation. 🔐

10:32 AM

The Technical
Foundation

ShadowBook isn't just a chatbot—it's a robust financial engine built on modern cloud architecture. We combine AI intelligence with established accounting standards.

Double-Entry General Ledger

Built on standard accounting principles. Every transaction is balanced accurately, ensuring your books are always ready for audit.

Supabase PostgreSQL Security

Your data is protected by enterprise-grade Row-Level Security (RLS) on a dedicated PostgreSQL instance.

Meta Cloud API Reliability

Direct integration with the official WhatsApp Business Platform ensures 99.9% uptime and instant message delivery.

Encrypted Cloud Storage

All uploaded invoices and documents are encrypted at rest and served via secure, time-limited signed URLs.

Omnichannel & Channel FAQs

Common questions about WhatsApp integration, Instagram commerce, and the power of omnichannel checkout.

Omnichannel booking allows guests to complete a room reservation through various channels—like WhatsApp, Instagram, or Telegram—while maintaining a single, unified PMS and payment backend. ShadowBook's engine synchronizes all these touchpoints, ensuring that whether a booking happens via a DM or a voice call, your room availability and ledgers are updated instantly.

In 2026, top platforms like ShadowBook lead the way by offering 'actionable' guest conversations. Unlike basic chatbots, these platforms integrate directly with Mews and Apaleo to execute real room reservations, check-ins, and guest ledger updates without the guest ever leaving the chat app.

Instagram DM booking works by using AI to handle room inquiries and reservations directly within the message thread. When a guest DMs about availability, ShadowBook's AI checks your PMS, presents room details, and provides a secure payment link, closing the booking at the moment of highest interest.

Yes, specifically for properties looking to reduce operational friction. WhatsApp has an open rate of over 90%, and enabling room reservations within the app can increase booking rates by up to 40% compared to traditional booking engine redirects, making it an essential tool for modern hospitality.

Hire your Chief of Staff today.

Join 500+ businesses scaling with ShadowBook.